Educational Housing Services
Educational Housing Services has been the leading provider of student housing in NYC for over 25 years, specializing in housing for both college students and summer interns. When their design and advertising started to lack youthful energy, the organization sought a fresh take at their marketing efforts.
Starting with a photo library that included students exploring New York as well as enjoying their time in EHS residences, color treatments were added to give character and cohesion to a wide range of shots. These new images were then combined with bold statements that helped define the excitement of living at an EHS property.
Illustration and iconography were also added to the visual library for variety and to ensure that marketing didn’t become stale. These efforts extended to print advertising, collateral, and online banners — no matter the tactic, that strong EHS brand was visually carried through.